Treasure Global Forms Exclusive Strategic Partnership With Mezzofy To Become Sole Distributor Of Its Digital Coupon Platform In Malaysia, Targeting $2M–$4M In Recurring Annual Revenue Within 12 Months

Benzinga·04/16/2025 13:18:25

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Treasure Global Inc. (NASDAQ:TGL) ("Treasure Global" or the "Company"), is pleased to announce an exclusive strategic partnership with Mezzofy (Hong Kong) Limited ("Mezzofy"), a market leader in digital coupon management solutions. Under this agreement, Treasure Global becomes the sole distributor of Mezzofy's platform in Malaysia, positioning the Company to capture approximately USD2 to 4 million in recurring annual revenue within the first 12 months of rollout.

Since its inception, Mezzofy's cloud-based "Coupon-as-a-Service" (CaaS) platform has facilitated over USD40 billion in digital coupon transactions across 15 markets (as of 2024), serving high-profile merchants including Coffee Concepts (Hong Kong) Limited ("Starbucks (Hong Kong)"), Sa Sa International Holding Limited, and others. The platform enables businesses to create, distribute, and manage digital coupons instantly – without infrastructure investment – unlocking fast, scalable, and cost-effective customer engagement.

Through this exclusive partnership, Treasure Global will serve as Mezzofy's sole distributor in Malaysia. Leveraging its deep expertise in digital innovation and a strong local presence, Treasure Global will focus on merchant onboarding at scale. The partnership is expected to generate significant synergies between both companies while tapping into Malaysia's fast-growing demand for digital loyalty and coupon solutions. Treasure Global anticipates this rollout will contribute USD2 to 4 million in recurring annual revenue, driven by a high-margin platform model and long-term enterprise adoption.

As Malaysia continues to embrace digital transformation – supported by high smartphone penetration and government initiatives to accelerate digital economy growth – this partnership is well-positioned to meet the market's evolving needs. Treasure Global aims to take a leading role in shaping the country's next-generation digital rewards ecosystem.

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