SOBRSafe Provides Corporate Update Including Collaborations With LocallQ And Securing Several New SOBRsure Orders Resulting In 350 Bands Expected To Be Delivered in 2025

SOBRsafe is Positioned for a Strong 2025 as the Company Continues to Make Progress on Third Party Validation; Driving Sales Growth Through Enhanced Marketing Efforts; Ramping Personnel Support; and Remains Well Capitalized with No Debt

DENVER, CO / ACCESS Newswire / April 15, 2025 / SOBR Safe, Inc. (NASDAQ:SOBR) ("SOBRsafe" or the "Company"), the leader in next-generation alcohol monitoring and detection technology, is providing a corporate update on progress made throughout 2024 as well as upcoming strategic initiatives the Company is currently undertaking.

Marketing Updates: Building Brand Awareness and Driving Adoption

Collaborated with LocalIQ, the marketing solution for the largest U.S. newspaper publisher and the largest local-to-national publishing and digital media organization in the U.S., to launch both business-to-consumer and business-to-business marketing initiatives to build brand recognition and support 2025 sales efforts in the fourth quarter of 2024.

Generated significant brand awareness and stimulated market adoption through multi-channel national marketing campaigns.

Broadened the global reach of SOBRsafeTM users and subscribers across 43 U.S. states, Canada, Australia, and New Zealand.

Initiated a robust marketing campaign in April to correspond with the National Council on Alcohol and Drug Dependence Alcohol Awareness Month.

Showcased SOBRsafe's next-generation solutions at the 50th Annual Psychotherapy Associates Winter Symposium and the 2025 Marketing Exchange.

The Company is set to attend RISE25, the 16th Annual West Coast Symposium on Addictive Disorders, Advocates for Recovery Colorado's Rally for Recovery, the National Behavior Association of Providers East Coast Symposium, and the 2025 Behavioral Health Tech Conference throughout 2025.

Sales Updates: Growth Through Enhanced Marketing and Leading Technology

Secured several new SOBRsure orders resulting in 350 bands expected to be delivered in 2025.

Bolstered go-to-market strategy with the appointment of Brady Reinig, the Company's new Vice President of Sales, in April 2025.

Launched alcohol detection and testing program for airport personnel and pilots outside of the U.S., building upon the Company's growing global footprint.

Expanded business-to-business sales in the first quarter of 2025 into the family law market to address the approximate 450,000 individuals undergoing domestic monitoring.

Deployed SOBRsafe's patent-pending software technology stack with an improved mobile application with streamlined administration application and notification protocols, and introduce new user interface elements.

"SOBRsafe continues to gain momentum across diverse markets while forging impactful partnerships, reinforcing our industry leadership," said SOBRsafe Chairman and CEO David Gandini. "In 2024, we made tremendous strides in brand awareness and customer adoption through strategic marketing initiatives and a focused sales effort. Our partnerships and campaigns have generated remarkable engagement, demonstrating the power of our technology to create safer workplaces and communities. As we move further into 2025, we are building on this momentum - scaling our reach, entering new markets, further validating our technology, and delivering innovative solutions that redefine alcohol monitoring, detection and safety. We're excited for the future, and we are just getting started."