What's Going On With SOBR Safe Shares Thursday?

Benzinga·02/20/2025 17:32:19

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SOBR Safe, Inc. (NASDAQ:SOBR) stock is trading higher on Thursday after the company announced a partnership with Orbiit to enhance alcohol recovery through artificial intelligence (AI) and wearable technology.

What To Know: The partnership includes three features: the SOBRsure Band, a wearable for alcohol detection and sobriety reminders, AI-powered Orbie, a chatbot offering personalized support and lastly SMS messaging, which sends daily reminders to encourage recovery.

The partnership aims to address the significant treatment gap for alcohol use disorder, where less than 16% of those affected receive the necessary care. The goal is to offer a data-driven solution that improves accessibility, supports recovery and enhances treatment engagement.

“Human behavior is deeply shaped by habit formation and social reinforcement,” said Edward Valentin, a staff neuroscientist at Emory University and research and development consultant for Orbiit.

“Integrating wearables like the SOBRsure band with real-time monitoring with Orbiit’s daily interventions aligns with well-established behavioral science and affective neuroscience principles. By leveraging classical conditioning and cognitive reinforcement, this partnership has the potential to enhance accountability, motivation and long-term recovery success.”

SOBR Price Action: At the time of writing, SOBR stock is trading 7.50% higher at $1.12, according to data from Benzinga Pro.

Image: This illustration was generated using artificial intelligence via Midjourney.

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