Nisun Partners With Gold Of China To Tap Booming Market: Details

Benzinga·02/19/2025 16:17:31

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Nisun International (NASDAQ:NISN) partnered with Gold of China Co. to expand its gold business amid rising prices and growing demand. This collaboration aims to strengthen retail and wholesale operations, with projected 2025 sales between $30 million and $50 million.

Gold prices have surged in 2025, reaching their eighth record high this year, following an 11% year-to-date increase after a 27% rise in 2024.

Capitalizing on this momentum, Nisun International is leveraging its partnership with Gold of China to build a comprehensive gold service platform, integrating supply chain management with retail and wholesale expertise.

Key initiatives include optimized procurement for cost-effective sourcing, retail innovation to meet evolving consumer demand, and wholesale expansion leveraging Gold of China’s established market presence.

“The gold market’s unprecedented growth presents a transformative opportunity for Nisun International,” said Xin Liu, CEO of Nisun International. “Our partnership with Gold of China positions us to harness this momentum, drive significant growth, and reinforce our commitment to creating value for stakeholders and customers.”

The company plans to deepen its collaboration with Gold of China and explore new opportunities for innovation and long-term growth.

Price Action: NISN shares are trading lower by 0.87% at $8.575 at the last check Wednesday.

Photo via Shutterstock.

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