The OLB Group, Inc., (NASDAQ:OLB), a diversified Fintech eCommerce merchant services provider and Bitcoin mining enterprise, announced today the introduction of a 3D Secure (3DS) Access Control Service to enhance security for the Company's proprietary Card-Not-Present (CNP) payment gateway, SecurePay™. The Company has integrated and certified SecurePay with major card brands such as Visa, MasterCard and Discover for 3D Secure services.
Key features of SecurePay's 3D Secure solution:
Enhanced Fraud Prevention: OLB's 3DS gateway minimizes the likelihood of fraudulent transactions by implementing real-time authentication protocols.
Enhanced Customer Trust: By providing an additional layer of security, customers feel more assured about their online transactions, which may result in higher conversion rates.
Liability Shift: Using 3DS shifts the liability for fraudulent transactions from merchants to card issuers.
Enhanced fraud protection with dynamic risk rules
Responsibility for chargeback liabilities transitions from businesses to card issuers for authenticated transactions.
Global Acceptance: OLB's 3DS gateway is compatible with major card providers globally, ensuring secure international transactions.
Regulatory Compliance: The system ensures adherence to industry standards like PCI DSS, meeting legal and financial regulations.
Seamless Integration: Facilitates easy implementation with current e-commerce platforms, thereby reducing any potential disruptions to the user experience.
Integration with SecurePay's Ecosystem: As part of OLB Financial Technologies, the 3DS solution provides integration with other SecurePay products and services.
By using this advanced 3D Secure gateway, OLB ensures a safe, efficient, and trustworthy online shopping environment for both merchants and customers.
Mobile Optimization: Supports modern, user-friendly authentication methods for a smooth mobile shopping experience.
3D Secure (3DS) is a global authentication protocol designed to add an extra layer of security to online credit and debit card transactions. Originally developed by Visa and Mastercard, it is now used by major card networks to reduce fraud and enhance the safety of eCommerce payments.
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